Frequently Asked Questions

What are your credentials?


An advisor’s professional designations can tell you a great deal about his or her education and areas of expertise. CFA® (Chartered Financial Analyst®) - All of our portfolio managers are required to hold the CFA® charter. The CFA designation is the global gold-standard for investment professionals and wealth management. CFA charterholders can be found in large numbers in the world's biggest investment management and wealth management firms. CFA charterholders must pass three exams, each of which demands a minimum of 250 hours of study and includes corporate finance and financial statements. More information > CFP® (Certified Financial Planner™) - We have a CFP on the team ready to serve you. CFP professionals have completed university-level financial planning coursework and passed a 10-hour exam covering nearly 90 topics, from group medical insurance to derivatives. More information >




Do you offer the services I need?


Most likely, yes. If you want to know for sure, contact us and ask.

Wealth management practices vary widely in the services they provide. In general, they fall into one or a combination of the categories listed below. At Eads & Heald, we offer all three services below.
Wealth management Wealth management is the “umbrella” term under which financial planning and investment management fall. If you need an advisor who can handle both your investing and financial planning needs, as well as coordinate your entire financial life with other advisors, then consider wealth managers. As a full-service wealth management firm, Eads & Heald:

  • Provides highly personalized, comprehensive financial planning as well as investment and portfolio management for high-net-worth clients, future high-earners, doctors, attorneys, millennials, individuals, businesses, retirement plans, and other clients.
  • Coordinates with other professional advisors, such as attorneys and accountants, to serve more complex financial needs, which may include tax minimization, trust management, wealth transfers, and real estate management.
Investment management If you need someone to manage your portfolio and do your investing, consider investment managers. As a full-service investment management firm, Eads & Heald:
  • Designs investment portfolios, generally consisting of stocks, bonds, and other individual securities.
  • Manages the portfolio on a discretionary basis, meaning that you authorize Eads & Heald to trade on your behalf without the need for advance approval from you.
Financial planning If you need someone to review your situation and help with big-picture planning which looks at every aspect of your financial life and provides a guided road map for the future, consider financial planners. We:
  • Help you look to the future and do long-term financial planning in the areas of retirement, college funding, wealth transfer, tax planning, and insurance.
  • The financial planning process lays the groundwork and prepares the road map with which we develop and implement investment management and overal wealth management strategies.




How are you compensated?


Knowing how your advisor is compensated may help you evaluate the relative objectivity of the recommendations you receive. Caution is important because many advisors have fee schedules that place their interests ahead of yours.

Eads & Heald's fee schedule aligns our interests with your interests. We only make more money if you make more money. Period!
Eads & Heald is a Fee-only firm Our fee is a "percent of assets under management". This compensation method gives us an incentive to help grow your assets. The percent fee may vary by account size and service. In addition to these fees, you may pay commissions to your custodian for execution of the trades we make in managing investment portfolios.




Where will my assets be held?


You choose the custodian for your assets. Charles Schwab is a good example of a custodian with whom many of our clients place their assets, but we can work with any custodian you choose.




How do I determine my investment goals and preferences?


Consider these factors: risk tolerance, time horizon, income, taxes, holdings, and liquidity needs. As part of our service to you, we help you determine all of these items. From there, we work with you to create a written Statement of Investment Objectives which you can modify and sign. Being able to clearly articulate your needs and expectations will help us help you make an informed decision about whether we're right for each other. In order to best serve you, we must understand your goals and your particular financial situation. Some important factors to consider in defining your goals include the following. Again, Eads & Heald will help you answer all of these questions in our service to you.

  • Investment goals - What are you working toward: A comfortable retirement? Leaving a legacy? Philanthropic goals?
  • Risk tolerance - How much fluctuation in value can you tolerate in exchange for the opportunity to earn above-average returns?
  • Time horizon - When will you need to withdraw money from your investments?
  • Income needs - Do you need current income from your portfolio? How much?
  • Tax situation - Does your tax bracket require a tax-sensitive strategy?
  • Other holdings - Do you have significant wealth tied up in real estate or other illiquid assets?
  • Other needs - Do you have complex planning needs related to wealth transfer, executive compensation, risk management, business succession planning, or philanthropic planning?




How will we work together?


Good communication between you and Eads & Heald is essential. We are effectively your "financial doctor" or "financial concierge". If you have a question or concerns, please let us know. You will always have a dedicated portfolio manager as your "financial concierge". Your portfolio manager is a senior member of the firm. If personal rapport is important to you, you may certainly meet with as many of us as you wish in order to choose the best fit.

The firm offers a consistent product and service across all portfolio managers. So, we are always on the same page with each other and with you. Regular contact helps ensure that we are clear about your financial goals, risk tolerance, and investment strategy. Typically, we should meet in person or talk at least annually or whenever you wish. We also strive to stay in touch more frequently by phone and email.




How will you report performance?


Eads & Heald reports detailed performance for investment portfolios quarterly and includes index performance for comparison. Performance is calculated in compliance with "GIPS" (Global Investment Performance Standards). You will also receive account statements from Eads & Heald as well as the custodian/brokerage firm where your assets are held. We can also generate custom reports anytime.




What investment services do I need?


Consider what level of investment and advisory services you need. For example, some advisors provide clients with a pure investment management relationship while other advisors provide clients with sophisticated financial planning and advisory services in addition to investment management services. Eads & Heald offers complete wealth management (financial planning & investment management). In this manner, we can be the concierge for your entire financial life. Below are examples of services you might need. We can help! If you need a service outside the scope of our offerings, we have trusted 3rd party professionals to whom we can refer you. Planning Retirement Education funding Business succession Charitable giving Personal and business lending Wealth transfers Trusts and estate plans Insurance review Investing Portfolio analysis Portfolio design Discretionary portfolio management Ongoing investment advice Cash management Budgeting Retirement income




How do I choose an investment advisor?


Whether you’re starting with a list of recommended advisors or you have a specific advisor in mind, the following three steps can help you make a thoughtful choice.

  1. Start with a preliminary screening. You can review pertinent information about an advisor even before you meet. Most independent financial advisors are required to publicly disclose details about their business by filing a Form ADV. You can review the Form ADV on the SEC website for federally registered independent financial advisors at www.adviserinfo.sec.gov.
    1. Form ADV, Part 1 describes an advisor’s advisory services, compensation, disciplinary history, and other aspects of its business operations.
    2. Form ADV, Part 2 describes an advisor’s services, fees, and investment strategies. Advisors are required to give you Part 2 information before you hire them.
    3. Keep in mind that not all investment advisors are registered. State-registered financial advisors may not file a Form ADV, and advisors that are exempt reporting firms only complete parts of Form ADV.
    4. Things to check on Form ADV: Type of business, Assets under management, Affiliations with other financial services companies, Services offered, Disciplinary history
  2. Know your investment objectives. Identifying your objectives will help you select an advisor who is in tune with your ultimate goals and personal preferences.
    1. Investment goals - What are you working toward: A comfortable retirement? Leaving a legacy? Philanthropic goals?
    2. Risk tolerance - How much fluctuation in value can you tolerate in exchange for the opportunity to earn above-average returns?
    3. Time horizon - When will you need to withdraw money from your investments
    4. Income needs - Do you need current income from your portfolio? How much?
    5. Tax situation - Does your tax bracket require a tax-sensitive strategy?
    6. Other holdings - Do you have significant wealth tied up in real estate or other illiquid assets?
    7. Other needs - Do you have complex planning needs related to wealth transfer, executive compensation, risk management, business succession planning, or philanthropic planning?
  3. Prepare to interview advisors. As you begin to talk with advisors, you’ll want to evaluate them objectively. Asking each advisor a consistent set of questions will help ensure that you have the information you need to make a good comparison.




Will I have secure online access?


Absolutely! Eads & Heald is a modern firm. There are two avenues for online access: First, Eads & Heald Wealth Management utilizes a world-class financial planning software which provides clients with secure access to a private portal. This portal offers you: 1) ACCOUNT AGGREGATION AND ORGANIZER Connect all of your financial accounts for a consolidated view of your complete financial picture. 2) FINANCIAL GOAL TRACKING Allows you to easily add, personalize, and track progress toward your financial goals. 3) UNLIMITED DOCUMENT STORAGE Allows you to safely store all important files and access them from anywhere in the world. 4) SELF-REGISTRATION AND ONBOARDING You to take control of your privacy and data with Client Portal self-registration, followed by an automated and intuitive financial fact-gathering workflow. 5) SPENDING AND BUDGETING You can create budgets and track spending automatically through the portal. 6) MOBILE WEB-ACCESS Access your portal whenever, from wherever Second, your custodian almost certainly will have online access for viewing statements, account activity, etc..




What input do I have in the construction of my investment portfolio?


We prepare a written Statement of Investment Objectives for your approval before we begin managing your portfolio. In your Statement of Investment Objectives you can delineate specific companies or industries you do not want to own if you so choose. If you have liquidity, income, or asset mix needs, those should be addressed as well. Beyond that, we need to be free to manage the portfolio as appropriate in an attempt to meet your long-term investment goals. You can revise your written objectives anytime.




Can I control when and how much capital gains I realize?


In general, it is better to manage a portfolio for fundamental reasons and let capital gains take care of themselves. Of necessity, think of some percent of your realized capital gains as going toward taxes. A portfolio can become convoluted if one has an extreme focus on minimizing capital gains. Nevertheless, our investment philosophy lends itself to minimizing tax consequences given our low portfolio turnover and emphasis on growth rather than dividends.




What is your investment time horizon?


We are long-term investors. We look out three to five to ten years and longer. If your primary focus is on six to twenty four months or so, we would not be a good fit for you.




Will an individual or team manage my account?


Each portfolio will have an assigned manager. All of our portfolio managers are working within the same corporate investment philosophy, so longer-term results will be very similar regardless of who is actually assigned to your account(s).




Are you regulated?


Yes, we are regulated by the U.S. Securities and Exchange Commission (SEC). If you would like a copy of our SEC filing (Form ADV), please contact us. Further, we abide strictly by the CFA Institute's Code of Ethics, as well as the Code of Ethics set forth by the Certified Financial Planner board.





2100 RiverEdge Pkwy., NW
Suite 760
Atlanta, Georgia 30328

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